Four agencies.
One marketing department.

$8,199 of spend, 653 purchases, $12.56 CPA, 2.15x ROAS. That's 30% of spend driving 40% of purchases. This is the campaign every other campaign should be feeding into. Whatever else we do, leave this one alone.

You've tested 12+ creators and 4 to 5 of them are landing at 1.5 to 2.2x ROAS on small budgets. The ad-naming convention is clean too, which tells me whoever's running this takes the account seriously. The path to graduate creators into the bigger campaign already exists, it just needs more volume going through it.

This is the one I'd want to walk through on a call. 38% of total Meta spend ($10,284) is going to Mom & Dad at 1.61x ROAS. One creative inside it (Grey Hairs Game Night) is $5,355 on its own, which is 20% of your entire Meta spend on a single ad with nothing ready to replace it when it fatigues. Meanwhile your original GFY angles are doing 2.5x+ on a fraction of the budget. The money is in the wrong campaign.

The scaling campaign is on ABO instead of CBO. Every winner lives in its own ad set, so when fatigue hits one of them, Facebook can't shift budget into the others, it just keeps spending on the tired one. Flipping this to CBO is a quick change that compounds over time.

This one honestly surprised me. The whole account is UGC video. One static ad has ever run ($580 spent, fatiguing at 2.5 frequency). No card-phrase carousels, no founder POV, no review screenshots. Your product is basically a billboard already, the box, the card phrases, the brand name, and statics should outperform UGC for that reason. It's a whole category of creative the account hasn't started testing.

TOF interest, TOF lookalikes, TOF broad, MOF re-engagement, BOF retargeting, awareness. All off. Everything got collapsed into Advantage+ Sales, which is excellent at converting your warmest 5% but has no way to build that warm audience in the first place. The signal is already showing: sessions are up 47% in 30 days but conversion rate dropped 24%. Translation, the traffic getting through is colder than before.

48.86% opens against a 33% benchmark, holding even on 30K+ sends. Subject lines like "Welcome, you magnificent bastard" are doing the work. Your audience actually wants to hear from you, which is the rare thing most brands never get to.

The Mom & Dad launch SMS went to 16,781 people: 6.51% click rate, 1.04% placed order rate, rated "Excellent" by Klaviyo. SMS revenue-per-recipient is $0.29 against email's $0.04. The channel works, it just runs at roughly half the cadence it could.

Exclusion logic on every major send (spam traps, never-engaged, bounced, suppressed) is intentional. Your default send list is "120 Days Engaged // US Only," which is real list hygiene. Most brands at your size are still batch-and-blasting. You're not.

The opens are great. The clicks aren't (0.44%). Most of your story-forward campaigns don't have a clear product link, so people open, read, and move on. Adding one consistent CTA pattern to every campaign closes a real chunk of that gap. Easy fix, meaningful lift.

You have 38,382 buyers all-time and no post-purchase flow behind them. Someone who buys GFY is the most obvious prospect for Mom & Dad. Someone who buys Mom & Dad probably doesn't know the Naughty Pack exists. A Day 3 / Day 7 / Day 14 sequence is a one-time build that prints recurring revenue from then on.

Couple things to flag. Smart Sending is on with a 16-hour window, but Email 2 of the welcome flow is set to fire 4 hours after Email 1, so Smart Sending blocks it for most new subscribers. They never get the highest-converting email. One-checkbox fix. Second, deliverability is sitting at 71 (Fair) because there's no dedicated sending subdomain yet. Setting one up is a half-hour job and it protects every send going forward.